/ this transaction
In March 2018 Avendus Finance, the credit solutions arm of Avendus Capital, and Avendus Structured Credit Fund (AIF) together provided structured debt of INR 630m ($9.8m) to Ad2Pro Media Solutions Private Limited (“Ad2Pro Group”), a global marketing services company.
Funds provided by Avendus are being used by Ad2Pro Group to buy out the stake of VenturEast, an India-based venture capital fund. Ad2Pro Group is now embarking on the next stage of accelerated growth, after having established a robust creative services platform with the initial venture funding.
Ad2Pro Group develops and delivers creative strategy and content, low-cost implementation and technology services to media and brand companies.
The Ad2pro Group operates three divisions – 2adpro Media Solutions, Madras Brand Solutions, and JDX, the company’s proprietary technology platform – serving a global client base in the United States, United Kingdom, Australia, and New Zealand. Ad2Pro has 1,100 employees working in four delivery centres in Bangalore and Chennai, India, and offices in Los Angeles, New York, London and Melbourne, Australia.
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