Ciesco advises McCann Worldgroup on the sale of their Nordic business operations
23 May 2016
News

Ciesco advises McCann Worldgroup on the sale of their Nordic business operations

Ciesco Group is pleased to announce the successful completion of its latest cross-border assignment, advising McCann Worldgroup, the leading global marketing communications group that is part of NYSE-listed Interpublic Group, on the sale of its Nordic operations spanning across four countries. The McCann agencies involved in the sale comprise of McCann in Sweden, Norway, Denmark and Finland, as well as MRM//McCann, Craft, McCann Health and Scandinavian Design Group. The businesses were acquired by I&F Grupa, based in South-eastern Europe, and will retain a relationship with McCann Worldgroup through an affiliate status, as part of I&F McCann Grupa.

Ciesco acted as the exclusive financial advisor to McCann Worldgroup and this transaction is representative of its global transaction capabilities and reach.

Chris Sahota, CEO at Ciesco Group, commented: “We are pleased with the results of this very complex cross-border transaction with the sale of multiple business units across four countries. The Nordics is one of the world’s leading creative hubs and McCann Worldgroup’s operations in the region have been amongst the largest in each of the markets. Under this new ownership the businesses are able to operate in a more entrepreneurial environment that is more relevant within this region and will help them continue to tap into local expertise, talent and creativity while still leveraging McCann Worldgroup’s integrated creative and strategic capabilities.”

McCann Worldgroup, part of the Interpublic Group, is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann Erickson, MRM//McCann, Momentum Worldwide, McCann Health, CRAFT, UM, Weber Shandwick, FutureBrand, ChaseDesign and PMK-BNC.

Founded in 1995, I&F McCann Grupa is the leading marketing communications network in South East Europe. Over 350 employees in eight countries – Serbia, Croatia, Slovenia, Macedonia, Montenegro, Bosnia & Herzegovina, Albania, Bulgaria), collaborate to integrate advertising, promotion/event marketing, design, media management, P.R., relationship management, production, programming and all forms of digital marketing.

This transaction further highlights Ciesco Group’s international reach in the media, marketing, digital and technology sectors and experience advising both multinational companies and independent agencies.

For more information, please contact James Whyms at james.whyms@ciescogroup.com

About Ciesco Group www.ciescogroup.com
Ciesco Group is a boutique corporate finance advisory firm, specialising in the digital, media, marketing and technology sectors. Ciesco provides owners and managers of businesses with independent advisory services. Ciesco advise clients on mergers & acquisitions, sell-side and buy-side mandates and business strategy and executive search. Ciesco also advise on corporate divestments, MBOs/MBIs, and work with private equity firms on their portfolio businesses.

About Interpublic Group – www.interpublic.com

Interpublic is one of the world’s leading organizations of advertising agencies and marketing services companies. Major global brands include BPN, CRAFT, FCB (Foote, Cone & Belding), FutureBrand, Golin, Huge, Initiative, Jack Morton Worldwide, MAGNA GLOBAL, McCann, Momentum, MRM//McCann, MullenLowe Group, Octagon, R/GA, UM and Weber Shandwick. Other leading brands include Avrett Free Ginsberg, Campbell Ewald, Carmichael Lynch, Deutsch, Hill Holliday, ID Media and The Martin Agency.