03 November 2016
Ciesco advises the shareholders of Lemz, one of Europe’s most-awarded creative independent agencies, on the sale of their business to Havas Group
Ciesco Group is pleased to announce the successful completion of its latest transaction, advising the shareholders of Lemz, one of Europe’s leading independent and most awarded full-service agencies, on the sale of their business to Havas Group, (HAV:EN; market cap of €3.0bn), one of the world’s largest global communication groups.
Founded in 2000, Amsterdam-based Lemz is widely considered a thought leader on pro-social marketing, helping brands “make sense” by delivering creative campaigns that are meaningful, purpose-driven and socially relevant, dedicating their talents to clients such as Ikea, Nederlandse Loterij, health insurer CZ, Greenchoice, pension fund PFZW and Hallmark. Their unique creative consulting approach and world-renowned output has won them numerous awards – at the Cannes Festival of Creativity in 2014 they ranked second globally in the “Best Independent Agency of the Year” category, winning 13 Gold Lions, 1 Silver Lion, and the Cannes Grand Prix for Good. Some of their high-profile campaigns, such as the globally acclaimed Sweetie campaign against online child abuse, received worldwide press coverage from global news outlets such as the BBC, CNN and Sky News.
Havas Group is one of the world’s largest global communication groups, employing 20,000 people in over 100 countries. Havas is committed to being the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Lemz will join forces with Havas Boondoggle, the Group’s existing Amsterdam-based creative agency, to create “Havas Lemz”, a combined 80 talent-strong agency led by Willem van der Schoot, CEO of Lemz, that will leverage on the Group’s Together strategy to build a creative hub from which impactful integrated creativity can be delivered.
Chris Sahota, CEO at Ciesco Group who advised the Lemz shareholders on the transaction, commented: “We are delighted to have worked with a leading business as innovative and forward thinking as Lemz, supporting them in their ambition to operate on a bigger scale and increase their global impact through pro-social creativity. I have no doubt that this transaction has all the makings of being a cornerstone for Havas’s global advertising being managed out of Europe.”
Willem van der Schoot, Lemz’s CEO, further added: “Ciesco’s strategic, financial and operational advice was highly valued throughout the process. Their understanding of our vision and strategic goals was crucial in securing us the right partner. In Havas we found the perfect fit in terms of vision, ambition, making sense and chemistry.”
Ciesco Group acted as the exclusive advisor to the shareholders of Lemz.
Ciesco Group is a London-based boutique corporate finance advisory firm, specialising in M&A advisory and business strategy for the digital, media, marketing and technology sectors, with coverage of Europe, Asia and North America. Ciesco works with entrepreneurs and global corporates who require specialist advice on domestic or cross-border transactions, divestitures and business strategy, as well as private equity firms looking for growth or exit opportunities for their portfolio companies. Led by practitioners with deep industry experience and expertise within new media and disruptive technologies, Ciesco is able to deliver its clients independent and sound advice and execution, as well as access to an extensive network of strategic relationships, direct contacts with high quality investors and opportunities globally.
Widely recognised as a pioneer of the pro-social marketing movement, the Amsterdam-based agency uses its innovative creative consulting approach to “help brands make sense” by delivering creative campaigns that are meaningful, positive and socially relevant. Employing around 45 staff organised in “creative zones”, the agency is able to offer constant innovation and unique output that activates the essence of a brand through a mix of advertising, PR, social, digital, and newsworthiness. This has translated into award-winning, high-profile campaigns for some of the world’s leading brands and global organisations.
Havas Group is one of the world’s largest global communication groups, employing 20,000 people in over 100 countries. Havas is committed to being the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Havas is also the most integrated group in its sector: their Together strategy is implemented through Havas Villages where most creative and media teams share the same premises which increases synergies for clients and better serve their needs.