Ciesco advises Trinity Mirror Plc on the sale of its digital marketing business Rippleffect to Idox Plc
25 August 2016
News

Ciesco advises Trinity Mirror Plc on the sale of its digital marketing business Rippleffect to Idox Plc

Ciesco Group is pleased to announce the successful completion of its latest transaction, advising Trinity Mirror Plc (TNI: LSE), the UK’s largest national and regional multimedia content publisher with a market cap of £300m, on the sale of its digital marketing business Rippleffect to AIM-listed Idox Plc (market cap of £247m).

Founded in 1999 and ranked as an Econsultancy Top 100 digital agency, Rippleffect is one of the UK’s leading strategic, full service digital agencies with award-winning capabilities across strategy and planning, user experience, web design and development, ecommerce, SEO and digital advertising. Based in Liverpool and employing over 70 staff, the agency delivers creative digital solutions and works with some of the UK’s most ambitious brands and influential organisations, including Everton and Liverpool football clubs, UK Sport, Aldermore Bank, J D Wetherspoon and the Health Foundation.

Idox Plc is a leading technology company and supplier of specialist information management solutions. The acquisition of Rippleffect is in line with their target of achieving £100m of revenues. Idox will integrate Rippleffect alongside its existing digital agency, Reading Room. The acquisition supports Idox’s strategy of enhancing its digital capability and extends the range of service offerings that can be delivered to clients across all its domains and sectors.

Ciesco acted as the exclusive advisor to Trinity Mirror Plc.

Chris Sahota, CEO at Ciesco Group, commented: “Trinity Mirror is a leader in the industry and we are delighted to have supported them in this transaction. Rippleffect is Top 100 digital marketing agency and their reputation and capabilities are a great complementary fit with those at Reading Room. With Idox, the management team can continue to produce award-winning work that takes the agency from strength to strength.”

Phil Machray, Head of Corporate Development at Trinity Mirror Plc, commented: “Ciesco has been instrumental in ensuring we found Rippleffect the right partner for its future ambitions. Their expertise of the digital media market proved invaluable in securing the right buyer and a successful outcome for all parties.”

For more information, please contact James Whyms at james.whyms@ciescogroup.com or 020 3771 3175.

About Ciesco Group – www.ciescogroup.com

Ciesco Group is a boutique corporate finance advisory firm, specialising in the digital, media, marketing and technology sectors. Ciesco provides owners and managers of businesses with independent advisory services. Ciesco advise clients on mergers & acquisitions, sell-side and buy-side mandates and business strategy. Ciesco also advise on corporate divestments, MBOs/MBIs, and work with private equity firms on their portfolio businesses.

About Trinity Mirror Plc – www.trinitymirror.com

Trinity Mirror Plc is the UK’s largest content publisher with national and regional newsbrands across the country. Producing and distributing content through newspapers and associated digital platforms, Trinity Mirror owns influential and iconic brands such as the Daily Mirror, Sunday Mirror, Sunday Mail alongside market leading daily titles in key metropolitan areas in the UK. The company generated revenues of £593m in 2015 and EBITDA of £132m.

About Idox Plc – www.idoxgroup.com

Idox Plc (AIM: IDOX) is supplier of specialist information management solutions to the public sector and to highly regulated asset intensive industries around the world and in the wider corporate sector. Idox employs over 600 staff located in the UK, the USA, Canada, Europe, India and Australia. The company generated revenues of £62m in 2015 and adjusted EBITDA of £18m.